Twenty years ago, when I came up with “Mostly Bright Ideas” as a name for my publishing business, I was being uncharacteristically boastful. Friends and family wondered why I didn’t call it Bright Ideas, which, they supposed, would sound confident and attract attention. But I knew the truth. I live primarily inside my head, juggling countless conversations, debates, and questions that no one will ever hear. I spend much of my time mentally testing ideas: Has anyone ever tried this? Maybe we should try that. What if we combined this with that? Of course, most of these ideas are bad. Many are unworkable. A few are pathetic. Quite a few, actually. Occasionally I’ll come up with something worth pursuing, but those successes are few and far between. So while the name of this page may appear to reflect modesty, it is really an exaggeration. Mostly.
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