My wife and I went on a four-day road trip recently. Our destination was less than three hours from home, yet we had never been to this particular part of the country. We set off, armed with the region’s vacation guide, one of those thick books filled with colorful pictures, maps, and dramatic headlines that beckoned us to explore and embrace and celebrate. The landscape would be breathtaking, the people welcoming, and the culinary delights unforgettable. We’re familiar with these publications because we’ve read a lot of them. I also write for one. So we know how they play up the smallest attraction, how they can turn any town with a convenience store and a barber shop into Disneyland. The maps give you the impression there are cartoon characters popping out of the trees, that you could point your finger at any spot and find a week’s worth of excitement.
These books lie. That’s their function, to lure you to the area, get you to check into the hotel and relax a while. Then when you go out in search of the breathtaking and the welcoming and the unforgettable, it’s too late. And so it was for us. The realization rose slowly in our minds, like the tide coming in: there’s nothing here. We drove for miles and saw a lot of trees, but no cartoon characters. The attractions mentioned were there, but not exactly. One was seventy miles north of where we were staying; another was thirty miles southwest. Still another was open only on Friday and Saturday — and we had arrived Sunday afternoon. None of that was clear in the vacation guide. The book had done its job.
We went out for dinner twice. Both nights I was given the wrong meal. So the culinary delights were unforgettable, but not in the way I’d hoped. We took a boat tour over to an island that had been the site of major shipbuilding activity in the 1800s. Today there are pine trees. The island was a few hundred yards offshore, so we could see the pine trees without actually going to the island, but then where’s the exploring and embracing and celebrating in that? Besides, the brochure had suggested there were fascinating things to see: “Look closely for traces of our shipbuilding past.” We did look closely, but all that gave us was a slightly better view of the pine trees.
By the next morning we’d decided to stay just two nights and head to a city closer to home. The vacation guide described this city in the same kind of fuzzy, alluring terms: everything was majestic, historic, and award-winning. But we knew better. We had been there several times, and were aware that there’s only one reason to go: shopping.
Now I’m going to venture into a generalization here. That’s something I don’t like doing, but in this case I think it’ll be more fun than trying to be insightful, even-handed, and fair. Women like to shop and men don’t. When a tourism ad includes shopping as one of the major attractions, men think, “Why stop at shopping? Why not throw in mowing the lawn and replacing ceiling fixture light bulbs?”
I mention this because we spent most of the last day shopping. It had been a while since we did that, and old feelings returned, feelings that represent one of the few attitudes I have in common with most other men. Here’s how I see it:
A man drives to the mall, parks the car, and tells himself that he has to find a new pair of shoes, buy them, and be back on the road in twenty minutes. A woman arrives at the same mall, mentally counts how many shoe stores there are inside, and plots out a course so she can hit every one without backtracking. Now here’s the key. No matter when she finds the perfect pair of shoes, even if it’s in the very first store, she won’t buy them. She’ll put them back and still go to all of the other stores — just in case. When men go shopping, it’s all about getting the task done. When women go shopping, it’s all about doing the task. In other words, men want to be efficient, and women want to savor the experience.
There are three basic steps to my shopping routine. (1) I need a shirt. I’ve already decided on the kind of shirt, the size, and the acceptable colors. (2) When I find what I want, I take it over to the checkout and pay for it. (3) I go home.
When my wife is shopping for a shirt, she begins by searching out the sales, drawn in by clever marketing phrases such as “up to 80% OFF selected items THROUGHOUT THE STORE!” What this means, of course, is that the discount could be ten percent, or one percent. It also means they’re trying to get rid of the stuff nobody seems to want. The realization, again, rises slowly: there’s nothing here. We tramp from store to store, sometimes entering, sometimes relying on my wife’s retail x-ray vision.
“They don’t have anything.”
“How do you know? We didn’t even get both feet in the door.”
“I can tell.”
This little scene is repeated countless times and turns into hours of fruitless searching, dozens of stores visited and peeked into, rising and falling hopes, and many sharp exchanges I have with an imaginary friend who accompanies me on these outings and helps to absorb my fatigue and mounting frustration. My wife, of course, knows nothing of my secret companion and just believes I’m being patient. Eventually, she finds a top she likes. She has something in hand and she’s going into the fitting room. This is a wonderful sight, but I refuse to allow myself even a second of optimism. Sure enough, she emerges moments later, rejected garment in hand and discouraged expression on her face. I ask for an explanation. Does it fit? Is it the right color?
“Well, it’s my size and I like the color.”
“But?”
“But it doesn’t fall right in the front.”
I don’t know what this means. I try to imagine myself saying this about a shirt, that it doesn’t fall right. Maybe it has something to do with our anatomical differences, and I leave it at that. Next store. She finds another shirt and asks what I think. I have a hard time understanding what this has to do with anything. In fact, I’m reluctant to say I like it because that’s usually the kiss of death. If I point out some article of clothing I think would look good on her, she stares at me as though I’d suggested she try on a pair of hip boots and a fishing vest. At the same time, I know that if I seem to really dislike something, that’s not going to help either. It’s a dance I do, a dance I suppose many men do. Like trying to roll a metal marble along a track by pushing and pulling with two opposing magnets. It’s a skill that comes from years of practice. And it almost never works.
Next step: she finds something else, and this one has staying power. She’s tried it on and seems happy with the fit and the stitching and even the way it falls in the front. Here we enter that phase of the process that stymies most younger, inexperienced husbands, because now is when a man would reach for his wallet and head for the nearest cashier. And so we assume that’s what’s going to happen. But women have an additional step, a mysterious in-between thing they have to do. They’ve tried the item on and they want to buy it, but they stop and go back into the fitting room to check something in the mirror. Important: The decision is not official at this point. The woman is still contemplating. I don’t know if she’s consulting with her deceased ancestors or calculating the feng shui of her transaction, but the process is not yet complete. It may seem that all systems are go, but the launch can still be aborted. This, right here, is the reason women’s clothing stores have those chairs set up. Men must back off at this critical stage and go sit down for a minute. Trying to hurry things along with logic will not help. Plus, when a man says, “It fits, you like the color, it’s on sale, and it looks great on you. So you’re buying this one, right?” the woman hears, “Can we go already? The game starts in ten minutes.” The door of doubt had been all but shut and he just threw it wide open with a few carelessly chosen words. Anything can now come rushing through, including an absolute and final rejection of the garment that sends everyone back to square one.
At some point, my wife will move past the mystery step and take her item to the register and pay for it. If the discount is more than twenty percent, she’ll buy nine or ten of them. I don’t care. This is a joyous time. I’m usually having an out-of-body experience by now, similar, I would imagine, to the feeling mountain climbers enjoy when they reach the summit. It seemed as though it would never happen, but here I am leaving the store with bags in hand. We’ve explored every square inch of the mall, several times. I have bid farewell to my imaginary friend, for now, and my wife and I embrace in the parking lot. I quietly celebrate as we head for the car. And all the way home, I could swear I see cartoon characters popping out of the trees.
shoreacres
August 8, 2010
When you generalize, you really go for it, don’t you? π
I hate to shop. None of my friends like to shop. That’s why we’re friends. If anyone, male or female, says to me, “Hey! Let’s go spend some time at the mall!” I immediately have made other plans. There are dishes to wash, after all.
If you look closely, you’ll find purveyors of the “shopping is fun” myth right down there with counselors of fraud, thieves, falsifiers and sowers of discord in Dante’s little diagram. Recreational shopping, retail therapy and other such absurdities have been foisted upon us by people who’ve elevated the confusion of “needs” and “wants” to a fine art.
Now, I do enjoy Christmas shopping, arts and crafts fairs and wandering local shops when I’m traveling and in new territory. But racks and racks of anything? Nuh-uh. Fitting rooms with multiple garments? Probably not. Hours spent in a department store? Just kill me, ok?
On a just slightly more serious note, it does occur to me that the difference in shopping styles may not be gender-related at all. It may be more dependent on whether one shops for “wants” or “needs”. Needs – for a screwdriver, a white shirt, a pair of shoes, new tires – can be fulfilled relatively quickly and simply. Wants are less definable, and easily confused. That may be what makes it possible to wander store aisles forever without finding something that satisfies.
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bronxboy55
August 8, 2010
I knew someone would call me on that generalization, which is why I threw in the disclaimer. It’s just that I see so many other men trying to endure the marathon shopping spree. We make brief eye contact, and sometimes there’s even a moment of commiseration; I never see women, looking hopeless, milling around while their husbands shop. Maybe I’m just not tuned in. Also, I rarely see the women who don’t enjoy shopping, because they’re probably home doing something fun. And — one final and reluctant admission — I also like the kind of shopping you mentioned, especially when exploring an unfamiliar place. The possibility of surprise makes all the difference.
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shoreacres
August 8, 2010
Ah… but you will find the occasional daughter, looking hopeless, milling around while her mother shops.
Yes, you will. π
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cooperstownersincanada
August 8, 2010
Nice work. Funny and captivating as usual. I have to admit though that I can poke around a book store or CD store longer than most women can shop for clothes. But I’m with you on the clothes, I have a plan, buy the item and am out of there. The whole process takes about 15 minutes at most.
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bronxboy55
August 8, 2010
And I’m with you on the bookstore. I could easily spend an entire afternoon in there, especially when I go in with no idea what I’m looking for. Thanks for the nice comment.
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Julia Harris
August 8, 2010
You probably get tired of hearing how well you write and how enjoyable your posts are to read, so I won’t say that. Generalizations, in my book, are rather like stereotypes: They don’t become generalizations unless they have more than a few grains of truth to them. Shopping does seem to be one of those things about which men and women often differ.
The thing I was most entertained by in this post, however, was not so much the shopping as it was the comedy of unrealized expectations in your travels, the pine trees and the mixed-up meals and all the other stuff that turned those fizzy and incandescent promises on their heads. That was nicely done. Sorry things didn’t go the way you wanted for your mini vacation, but it sure did make for a memorable post.
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bronxboy55
August 8, 2010
Thanks, Julia. Isn’t it strange how much we enjoy writing about things that went wrong? I imagine that if everything went smoothly, it might be nice while it was happening, but then wouldn’t it be boring later when you were telling your friends about it? I don’t know, I’m just asking, because I have almost no experience with everything going smoothly.
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Amiable Amiable
August 8, 2010
Seems we’ve both experienced travel plans gone wrong! Not fair! Go to Sicily, where you know you’re guaranteed a wonderful time and lots of intriguing places to visit!
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bronxboy55
August 8, 2010
We’ve talked about the four of us going to Sicily. Considering our two latests posts, I’m a little scared to even think about it now. How about you?
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Amiable Amiable
August 11, 2010
I’m going to have to stick to the virtual travel for a bit. I can’t even cross Long Island Sound without things going amuck! Imagine the things I’d forget on the way to the airport? My passport is the first thing that comes to mind.
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Marie M
August 8, 2010
I believe this should be required reading for all males older than 18. Even taking into account the generalizations, you have accurately portrayed the general behavior of men and women in retail clothing stores, and that can only lead to increased peace in the world.
I identify completely with, and support, your wife’s method of operations. That and your response indicate that you and she are–and I cringe as I proclaim this, as I’m not sure you can relate to it–perfectly normal. : > )
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bronxboy55
August 8, 2010
I can only speak for myself, but if I have to be normal, I’m glad I’ve reached perfection.
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dearrosie
August 12, 2010
hah hah very entertaining to read how the guide book changed the details to make the area sound so much nicer than it really is, which is how your relaxing 4-day vacation ended up being a trip to the mall.
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bronxboy55
August 12, 2010
It was relaxing, mostly because there wasn’t much to do. Thanks for the comment, Rosie.
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Jac
November 10, 2010
I have read all the comments and no one has mentoned it, so I will. I want to know about the imaginary friend and what you talk about. I also want to know why you don’t have your own sit-com. I think you could do a whole show about yourself and the imaginary friend, in typical situations, like shopping with Maria. I’m hearing the theme song like the one from “The Courtship of Eddie’s Father”…..
β« “He’s my best friend….” β«
If you would like to pursue this, have your imaginary people call my imaginary people.
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bronxboy55
November 10, 2010
Want to do lunch?
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eytliew
October 19, 2011
I can only speak for myself, not other women out there.
I can relate to her and her mystery moment, but the only difference is, I tend to shop alone as I don’t like people waiting or getting impatient. I like to take my time. π
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bronxboy55
October 20, 2011
I like to shop alone, too. Then I don’t have to justify or explain the forty-five minutes I spent wandering around in a daze.
Thanks for the comment.
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mcgulotta
June 23, 2012
I love shopping with you. You are so patient, I thought, until you wrote this. You are really funny, I must admit. When I look for things, I look for bargains but mostly I want things that are different and pretty because I want to look good for you. But you must have to admit, we did find some nice shirts from Eddie Bauer’s for you.
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