They say the world’s getting smaller. They’ve been saying it for years, but I don’t know. We flew from Rome to New York a few months ago and it took twelve hours. I’ve taken that trip before and don’t remember the flight being that long. I think maybe the world’s getting bigger.
I’ll tell you what is getting smaller: the candy bar. Have you noticed? Maybe you haven’t, because they sneak it by you when you’re not paying attention. I like candy bars, though, so I’ve been paying attention enough for the both of us. Here’s what I’ve seen. You have your Milky Way or Snickers and it’s been the same size and the same price forever. Then suddenly, the candy bar company starts feeling generous and they make the bars bigger, but they don’t raise the price. It’s the new king size or giant size or mega-something. And we are delighted. We don’t call the toll-free number on the back of the wrapper to let the company know, but quietly, we are somewhat giddy. More chocolate, more peanuts, more caramel, more whatever that stuff is inside a Three Musketeers, and all for the same price. This is progress!
But then something happens. Gradually, almost imperceptibly, they start raising the price. You may not see it or you may not care. After all, it’s still a gigantic candy bar and a company has to make a profit, doesn’t it? When they’ve pushed the price up as far as they think we’ll tolerate, they leave it there for a while. We get used to the higher price. Then, when we’ve stopped paying attention again, what do they do? They shrink the candy bar back down to its original size. Or even smaller. Now we’re paying more money for less candy. But we don’t see it. There’s trouble in the Middle East, or some governor gets caught doing something embarrassing, or a famous actress gains a lot of weight, and we’re caught napping again.
Once you notice this candy bar phenomenon, you soon realize it’s happening all over the place with other stuff. Ice cream at the supermarket. The prices were ridiculous a few months ago. I mean, I stopped buying it. But then, just as quickly as the prices had risen, they dropped. A lot! In the excitement, I didn’t notice that they had made the cartons smaller. Maybe it all happened too fast. I don’t know. But now when I step back and really look at the ice cream section of my grocery store, what I see is that all of the manufacturers have reduced the size of their product. All at the same time. Collusion, I think. Same with doughnuts and Tootsie Pops and Ring Dings and so many of the other nutritious foods I consume on a weekly basis.
And what’s this with the smaller laundry detergent bottles? Now they’re all bragging that they have less water. I don’t remember Tide or Gain or Purex ever admitting that they were mostly water before. Do you? They always had more cleaning power, the kind of power that could get out tough, ground-in stains like grass and ketchup and even blood. Now they’re saying, guess what: We were selling you a lot of expensive water before. But look at us now! We’re helping you save the planet with smaller bottles, because less water means less weight, so we use less fuel in our trucks and there’s less plastic going into the landfills! And like a lot of people, I bought into this concept. In fact, I was genuinely happy about it. Smaller is better!
I just wonder if they could put some of that water back into the candy bars.
heidit
June 19, 2010
Well, I love that you mention Three Muskateers, because I love those bars. I guess I haven’t been paying much attention to the price or size of bars. Although, and tell me if you’ve noticed this, hasn’t the price of Tim Horton’s sandwiches gone up while the size has gone down? Their sandwiches used to be a decent size for a decent price but over the last few years, I’ve come to believe the size has gone down while the price went up.
Also, their sandwich selections are abysmal. I don’t eat bacon. But, at least at my nearby Tim Horton’s, to order a turkey and cheese sandwich I have to order a Club sandwich without the bacon. I can’t help but feel I’m being charged extra for an ingredient I don’t eat. Why don’t they have a turkey and cheese sandwich and pay extra to add bacon?
Okay, I’m done complaining. Great point about the laundry detergent. What HAVE we been paying for all this time? I hope my Method laundry detergent isn’t the same, because I love it. Now I feel like having a Three Muskateers.
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Charles Gulotta
June 19, 2010
I’ve never had a Tim Horton’s sandwich, but the doughnuts are definitely smaller. I wouldn’t swear to it, but I’m pretty sure they raised the price, then reduced the size.
Speaking of being charged for ingredients you don’t eat, I have a similar problem at Subway. I don’t eat meat, so I get the veggie & cheese. And because I don’t like most vegetables, they’re really cleaning up on me. Yet if I ask for an extra slice of cheese, they charge me two dollars more.
Okay, I’m done complaining, too. For now.
Hope you’re having a great weekend.
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Amiable Amiable
June 20, 2010
I guarantee you’re getting king size “snickers” from this post! You laughed about my tear-stained pancakes and I’m laughing about your chocolate. Makes me want some chocolate chip pancakes, and makes me wonder if Nestle has messed with the number of morsels in their bag.
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bronxboy55
June 20, 2010
You know, that bag of chocolate chips does seem lighter. Maybe I’ll open it up and count them, later, when no one else is around.
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Margaret Reyes Dempsey
February 24, 2011
I ate a container of Häagen Dazs tonight and when my husband exclaimed, “You ate it all?!” I told him not to worry. It was only 14 oz. Not a full pint.
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bronxboy55
February 28, 2011
Okay, but next time could you have Ben & Jerry’s instead? The ampersand is a lot easier than the umlaut.
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Margaret Reyes Dempsey
February 28, 2011
I love that you follow my parenthetical instructions and then delete them. 🙂
I can do Ben & Jerry’s next time. Karamel Sutra is one of my favorites.
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bronxboy55
February 28, 2011
Did you ever have Rainforest Crunch? That was my favorite, but it’s retired. How stupid to retire ice cream flavors.
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Margaret Reyes Dempsey
February 28, 2011
Never heard of that one. What was in it? I’m thinking pureed green leaves with bite-sized monkey morsels. But that can’t be because you’re a vegetarian. Soy monkey?
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bronxboy55
March 1, 2011
It was vanilla ice cream with Brazil nuts and toffee. I could easily eat an entire container, and that was back when they were sixteen ounces. But now I’m glad the flavor is retired because you had to mention bite-sized monkey morsels. And somehow soy monkey doesn’t seem even slightly more appetizing. I should mention what’s in Karamel Sutra, but I’m a nice guy.
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Margaret Reyes Dempsey
March 1, 2011
Laughing. Thanks for that. I didn’t even realize what I was walking into. Duh.
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